Managing a Google My Business profile isn't just a one-person job. Often, businesses need multiple people to handle various aspects of their online presence efficiently. Whether you're an owner wanting to delegate tasks or a manager assisting in daily operations, knowing how to add users to your Google My Business profile is essential. This guide will walk you through the process step-by-step.
Understanding user roles on Google My Business
Before diving into the steps of adding users, it's crucial to understand the different roles available. Each role comes with its own set of permissions, determining what actions a user can perform.
Owner
The owner has full control over the business profile. There can be more than one owner per account, and each has the ability to:
- Edit all sections of the profile, including the name and menu
- Add or remove other users
- Manage business information like phone number and address
- Create and manage posts
Manager
While managers have considerable control, they can't add or remove owners. They are permitted to:
- Edit most of the business info
- Respond to reviews
- View insights and analytics
- Create posts and events
Site Manager
This role offers limited access, mainly suitable for those who may need to update certain types of information regularly. Site managers can:
- Edit some basic info
- Create posts and respond to questions
- Access limited insights
Steps to add users using a computer
Sign in to Google My Business
To start adding users, first sign in to your Google My Business account using a computer. Navigate to the dashboard by entering your credentials on https://business.google.com/.
Select the business profile
Once logged in, select the business profile to which you want to add users. If you manage multiple profiles, click on the name of the business to ensure you're working in the correct account.
Navigate to the Users tab
In the dashboard's left-hand menu, locate and click on the "Users" button. This will open up a new window displaying the current list of owners, managers, and site managers.
Add new users
At the top right corner of the "Users" window, click on the "Invite new users" icon. Enter the email address of the person you wish to add and choose the appropriate role from the dropdown menu, such as owner, manager, or site manager.
After selecting the role, click "Invite." The invited user will receive an email notification prompting them to accept the invitation. Once accepted, they will appear in your user list with the designated role permission.
Adding users via mobile phone or tablet app
Download the Google My Business app
If you prefer managing your business on a mobile device, you can download the Google My Business app from the App Store or Google Play Store onto your phone or tablet.
Open the app and sign in
Launch the app and sign in with your Google account associated with your business. Navigate to your business profile by tapping on its name.
Access the Users section
Tap on the menu icon (three horizontal lines) located in the bottom right corner of the screen. From the menu that pops up, select "Users."
Invite users
In the "Users" section, tap the plus (+) icon at the top right. Enter the email addresses of the individuals you want to add. Select the needed role: owner, manager, or site manager. Hit "Send" to send the invitation.
Much like adding users via a computer, the new user will receive an email invitation they will need to accept to gain access to the business profile.
Troubleshooting common issues
Sometimes, you might face obstacles when adding new users. Here are some typical problems and solutions:
Email Invite Not Received
If the invited user hasn't received the email invite:
- Ensure they've checked their spam or junk folder.
- Re-send the invitation by removing and re-adding their email.
- Confirm that you've entered the correct email address.
User can't access the profile
If the user cannot access the Google My Business profile even after accepting the invitation:
- Make sure they are signed in using the same email they were invited with.
- Check the status of their invitation under the "Users" tab; it should show "Accepted" instead of "Pending."
Best practices for managing users
Regularly review user list
To maintain security and relevance, periodically review the list of users with access to your Google My Business profile. Remove those who no longer work with the business and adjust roles if responsibilities change.
Delegate appropriately
Assign roles based on the level of access and responsibility required. For instance, give ownership only to trusted, high-level employees or partners. Managers can be assigned to staff handling daily updates, while site managers could include interns or junior staff responsible for specific tasks.
Maintain transparency
Ensure all users know their roles and responsibilities clearly within the profile management. Miscommunication can lead to errors, so provide adequate training and documentation for every user added to the system.
Making the most out of Google My Business
Leverage insights
The insights feature provides valuable data on how customers interact with your business profile. Monitor these metrics regularly to optimize your online strategies.
Utilize posts
Google My Business allows you to post updates, special promotions, events, and more. Delegate this task to a manager or site manager to keep your audience engaged without overwhelming yourself with additional duties.
Handle customer interactions promptly
Customer reviews and questions play a significant role in your online reputation. Allowing a manager to respond quickly helps maintain positive public relations and shows your dedication to customer service.